September 25, 2001
NEW YORK (AP) -- Appeals by Hollywood actors and musicians during an unprecedented telethon last week generated more than $150 million in pledges to benefit families of the World Trade Center and Pentagon attack victims.
The money will be distributed through the United Way with no administrative costs deducted, organizers said on Monday. The pledges were made through 7 a.m. Monday to a Web site or to telephone numbers staffed by more than 38,000 volunteers and automated operators in the United States and Canada.
"America: A Tribute to Heroes" was shown on 35 separate broadcast and cable networks simultaneously on Friday and was seen by just under 60 million viewers. It featured actors like Tom Hanks and Julia Roberts making pitches, and musical performances from Bruce Springsteen, Sting, Stevie Wonder and many others.
By contrast, the Live Aid concerts and Band Aid all-star Christmas recording during the 1980s raised a reported $110 million in relief for African famine victims.
Organizers are also considering releasing a compact disc with some of the telethon's musical performances.
Such an all-star album would probably generate much more income.
Performances included an unrecorded song by Springsteen, "My City in Ruins," Neil Young singing John Lennon's "Imagine," Wyclef Jean doing Bob Marley's "Redemption Song" and Tom Petty singing "I Won't Back Down."
The night ended with two patriotic numbers: Canadian Celine Dion singing "God Bless America" and Willie Nelson leading an all-star version of "America the Beautiful."
ABC, CBS, NBC and Fox are paying production costs for the event, staged for security reasons without an audience in New York, Los Angeles and London.
Telethon: 89 Million Give $150 Million
by Mark Armstrong
Sep 24, 2001, 4:25 PM PT
TV viewers essentially had three choices Friday night: Watch the Mets, rent a movie or flip to nearly three dozen channels for America: A Tribute to Heroes. The media saturation paid off, as 89 million viewers tuned in for at least some portion of the star-studded telethon, and the benefit raised more than $150 million for relief and recovery from the terrorist attacks in New York and Washington, D.C.
Organizers said that as of Monday morning, the event had topped $150 million in pledges. Although phone lines were open through the weekend and the official Website, www.tributetoheroes.org, is still accepting donations, most of the money came on Friday. Immediately after the telethon ended at 11 p.m. ET, NYPD Blue star Dennis Franz told CNN that preliminary numbers exceeded $110 million. Phone volunteers at one call center in Dallas reported raising more than $1 million in the first hour alone, and a telethon spokesperson reported that there were 300,000 calls in the first 15 minutes. All proceeds from A Tribute to Heroes will go to the United Way's September 11 Fund.
As audiences go, Friday's telethon averaged 59.3 million viewers during the entire two-hour event, according to Nielsen Media Research. The numbers are based on audience totals from ABC, NBC, CBS and Fox, as well as UPN, the WB, E!, PAX, PBS, BET, Comedy Central, Court TV, Discovery, F/X, Fox Family Channel, Hallmark, HBO, Lifetime, MTV, SciFi, Showtime, The Learning Channel, TNN, TNT, TVLand, USA Network, VH1, Telemundo, Univision and Galavision. The telethon also was simulcast on more than 8,000 radio stations and on the Web via Yahoo!. (It was also seen in more than 200 countries, but those numbers aren't tracked by Nielsen.) All told, the telethon pulled in seven million more viewers than President Bush's 45-minute address to Congress Thursday night, which drew 82.1 million viewers at any one point. Thursday's and Friday's events go down as the second and third most-watched broadcasts of the year, behind only Super Bowl XXXV, which averaged 84.3 million viewers.
From a historical standpoint, the telethon's 38.3 household rating and 65 share fell short of any all-time lists. The top network telecast of all time still remains the 1983 finale of M*A*S*H, which pulled a mammoth 60.2 rating and 77 share. With stirring performances by everyone from Bruce Springsteen to Billy Joel, and monologues from A-listers like Tom Hanks and Tom Cruise, Friday's telethon drew mostly critical praise for its solemn tone and smooth production--especially given its frantic one-week turnaround time.
Produced by Joel Gallen, A Tribute to Heroes also featured performances from artists such as Neil Young, Alicia Keys, Eddie Vedder, Celine Dion and Mariah Carey, who reemerged after her recent emotional breakdown to sing "Hero." And those who weren't singing spent their time manning the telethon's Celebrity Phone Bank, where stars like Jack Nicholson, Al Pacino and Brad Pitt answered calls.
Celebrity Phone Bank - Adam Sandler, Whoopi Goldberg, Meg Ryan, Jack Nicholson, Sylvester Stallone, Brad Pitt, Jim Carrey, Goldie Hawn, Kurt Russell, Cuba Gooding Jr., Reba McEntire, Selma Hyack, Sally Field, Courtney Cox Arquette, Al Pacino
TV Personalities - Robin Williams, Will Smith, Muhammed Ali, Chris Rock, George Clooney, Julia Roberts, Cameron Diaz, Tom Cruise, Jimmy Smitz, Ally McBeal, Conan O'Brien, Lucy Liu, Ray Romano, Michael Myers, Tom Hanks, Robert De Niro, Clint Eastwood, Kelsey Grammer, Danny Devito, Sela Ward, James Cromwell, Ben Stiller, Halle Berry, Mark Wahlberg, Cindy Crawford, Michael Douglas, Richie Sambora
Musicians - U2, Bruce Springstreen, Neil Young, Limp Bizkit, Billy Joel, Stevie Wonder, Dixie Chicks, Sting, Dave Matthews Band, Wycliff John, Bon Jovi, Mariah Carey, Sheryl Crow, Eddie Vedder, Paul Simon, Celine Dion, Willie Nelson, Alicia Keys